What is Museum on the Move?

Background

Museum on the Move delivers a high quality learning and museum experience to diverse and isolated audiences, from travellers on sites to older people in retirement homes. Many of these audiences are challenged by the cost of coach travel and the logistics of undertaking a museum visit.

Museum on the Move is delivered by a six-way partnership. The research and development of the Cultural Olympiad exhibition will also bring into this partnership archives, libraries, sport development teams, local history societies and both local and regional cultural consortia with links to the 2012 Olympic project teams. Funding of £196,000 for the production and tour of this exhibition has been secured from Renaissance West Midland’s Business Plan for 2008-2009.

Mission for the Exhibition

The mission of the exhibition is to ensure that every visitor in the West Midlands learns of the vital role the West Midlands has played in the history of the Olympic Movement. Understanding this legacy will enable people to understand that the 2012 Olympics belongs to the West Midlands too.

The objectives for the exhibition are to ensure that users of the service:
• Become more engaged with the 2012 Olympic Games.
• Feel more part of their community.
• Learn something as a result of their visit and to wish to find out more.
• Support and take part in the Big Birthdays celebration across the West Midlands

Key Objectives for the Exhibition

The key objective for the exhibition is to tell the story of the Olympics from the development of William Penny Brookes’ ideals to the present day local heroes set to compete in 2012.
Through:
• An interactive exhibition on board three mobile museum vehicles
• An interactive exhibition at Much Wenlock Museum
• An interactive exhibition which will tour venues across the region
• A range of supporting resources and educational material for the exhibition
• A interactive website

The exhibition theme is ‘Our Games’ Story’ and sets out to show why the 2012 Olympic Games is not just about London but is also important to the West Midlands.